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Anja Schneider - Listed Loves Mobilee - Winter Music Conference - Miami US - Mar 2008
tomkat
Biography of Anja Schneider
A professional with deep industry ties and a long list of accomplishments, Anja Schneider remains an amateur in the literal sense of the word. Where others might settle into a single specialty, the Berlin-based multitasker is the founder of the successful mobilee label, a talented musician, a sought-after club DJ and a well-known radio personality.
Since 2000, Anja has broadcast her own radio show, Dance Under the Blue Moon, live on Fritz Radio every Saturday night, both on the air and the web (www.fritz.de). One of Germany’s most important electronic-music radio programmes, Anja’s show translates club innovations to the airwaves and treats her listeners to a wealth of unreleased material via her own sets and those of her distinguished guests. Her roster of invitees reads like a who’s who of the international dance-music scene: Luciano, Tiefschwarz, M.A.N.D.Y., Steve Bug, Matt John, and many (many) more. But it’s not just about dropping names: For over half a decade, Anja’s show has provided the soundtrack for Saturday nights in Berlin, giving hundreds of thousands of listeners a springboard for jumping off into the long, long night.
As KISS FM’s producer of special features, Anja developed the KISS FM Loveboat, which followed her move to Radio Fritz in 1997 and is now known as Fritz Loveradio. The spectacular event unites the dancefloor and the airwaves, inviting 50 internationally renowned DJs to spin a 50-hour marathon. In 2003, the project won the German Dance Awards’ “Best National Radio Programme” award.
Motivated by the simple desire to share music with the widest audience possible, a move from the broadcaster’s booth to the DJ cabin was a logical extension, and in 2003 Anja launched her first residency, the Popmobil, at Berlin’s famed Watergate club, where her guests have included the likes of Jennifer Cardini, Joakim, Tobi Neumann etc. Upon launching the mobilee label in April 2005, Anja launched a new monthly at Berlin’s storied WMF, where she presented both mobilee label artists and an array of international guests. mobilee’s WMF parties will resume with the club’s relaunch in late 2006.
But it’s undoubtedly mobilee that has introduced Anja to a truly worldwide audience. Despite the label’s short history so far, its innovative productions—which follow Anja’s lead by combining minimalism, a playful feminine spirit, slinky grooves and all-out raving madness—have attracted the attention of top DJs, clubbers and curious listeners the world over. mobilee’s buzz quickly catapulted from local word-of-mouth and online enthusiasm to attract the attention of international publications like The Wire and Mixmag, XL8R, Groove, De-Bug and ResidentAdvisor.net. Anja’s collaboration with Sebo K, “Rancho Relaxo,” quickly became a staple in the sets of DJs—and not just “minimal” DJs—around the world; she followed up that success with her solo debut for the label, the Lily of the Valley EP, which with its intricate syncopations, careful sound design and undeniable hooks continues to push the mobilee sound forward. As though she weren’t busy enough, Anja has also tackled remixes for Tsuba Records, Karmarouge, Moodmusic and Steve Bug’s Dessous Recordings.
With ears trained through years of broadcast and DJ experience, Anja has turned her abilities as a selector towards discovering fresh, innovative talent; current mobilee signess Sebo K, Pan-Pot, GummiHz and Exercise One are just the start of what we can expect from Anja’s development of mobilee as the platform for a new generation of musical talent.
