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Oscar Poche - Open Bar Beatport June Top Tunez - Jun 2008
Submitted By: 
DancerintheDark
DancerintheDarkGenre: House
Date of Set: Jun 2008
Filesize: 43.05 MB
Total Downloads: 0
Biography of Oscar Poche
Oscar Poche, known in music circles as Oscar P, is quite a character. Having been in what he clearly defines as the entertainment business (don't call it music biz in front of him) for the past 17 years, people often scratch their heads in amazement and wonder, 'What the hell does this guy do?' and, 'How can he do so much of it?'
When asked how he runs his business, and why he is so successful at it, he smiles, points his finger at me, and returns, 'People never see me wear a suit, but I wear one everyday (in my mind) when I work at the office,' says Poche sitting down in Gap shorts, Echo Sneakers (with no socks), and a black Charge T-shirt. 'I'm really an artist at heart, who learned how to function as a business man. I wanted to do what I loved to do, and that's being involved somehow, someway with music.'
Quite an insight for a guy who in his teens interned, and then later worked briefly at Marvel Comics - the company that in the past 5 years exploded into films with mega-blockbusters like Spider Man, X-Men, The Hulk, and Blade. 'Well it's funny how things turn out. I really wanted to be a comic book writer, but growing up in Brooklyn around the DJs and parties gave me the bug. I wanted to learn how to beat match records, and produce tracks. I took advantage when the doors opened,' says Poche.
Poche found himself working at New York club impresario Vito Bruno's AM PM Management in the early 90's, where he started at the bottom literally working for office space to house his small recording studio, at 270 Lafayette Street. After a year of getting coffee, and playing international roadie for the roster of dance stars, among them, Crystal Waters, Noel, 2 In A Room, Lidell Townsell, ILL and Al Scratch, and The Girls Club, he finally got his chance to helm his first project co-producing and co-writing Brother Makes 3's debut album 'Chillin at a Club' for Cardiac/Virgin Records.
'Looking back, I think it was insane thinking giving a young guy like me a $150,000 budget and saying, ‘Here kid, umm…go make an album, and bring back change.' I was 21 or 22 at the time and I had never produced an album,' says Poche. So in 1992 he locked himself in for 3 weeks at the world famous DND Studios. He brought in collaborators like Eric Kupper, Satoshi Tomiie, Mike Rogers, 2 In A Room, Roman Ricardo & Etienne Roch (who co-produced), Shock, E-Smoove, Maurice Joshua, Anthony Sanfillipo, Louis Caceres, Omar Santana, Luis Mejia, legends Will Downing and Hamilton Bohannon, and delivered 15 songs on schedule.
Among the songs that made the album was the 2 In A Room penned 'Do You Wanna Dance' which scored 'Billboard's Top 10 Dance Tracks Of The Year,' and 'Most Played Radio Dance Track Of The Year.' The album took him on the road nationally though a series of singles, with the group being disbanded after just one album and three Top 10 Billboard dance singles.
One year later he took the A&R position at AM PM, when then A&R director Benji Candelario stepped down to pursue a taste of international DJing to work at Choice FM in the UK. 'I hopped on this, and really took it seriously,' says Poche. He was pushing Bruno to take him to marketing meetings at Mercury, Virgin, and Sony where he got his first taste of record promotion and how records were broken on a national level to set up album sales.
'I worked on one project, Crystal Waters' 'Story Teller' on Mercury under Vito Bruno, Mercury's A&R, Bruce Carbone, and Waters,' says Poche, 'I helped select songs, producers, and pushed to use Hip Hop and R & B producers alongside the dance producers. It was the first time my ideas were heard, respected, and used to a bigger capacity on a project that wasn't mine. I think the challenge brought out Waters' best writing. It was a great accomplishment. The album was certified gold.'
Later, after leaving AM PM, Poche found himself branching out in the entertainment business again. He was working with partners at the now defunct Allen Street Records, the notorious Ground Level Magazine where he acted as editor for 3 years. He continued to write, produce, and collaborate on dance and pop projects. He executive produced Extortion's 'How Do You See Me Now' (Junior Boys Own/Polygram), and co-wrote, and co-produced Swing 52's massive hit 'Colour Of Skin' feat Arnold Jarvis for Cutting Records later licensed by Pete Tong's FFRR label. He explored his Latin music roots on albums by La Factoria Del Sabor. While at Allen Street he and his partners spearheaded a Spanish version of Back Street Boys 'I'll Never Break Your Heart' for Jive Records from the album 'Millennium,' which sold 12 million copies worldwide.
In 1999, along with Carlos Ortiz, he founded Rumba Jams - a small Latin music imprint label inspired by the 'Fania Records' sound and label of the 70's and 80's that Ortiz grew up on. Among the artist albums released were critically acclaimed discs by Los Soneros Del Barrio, Ricky Gonzalez, George Delgado, and Pequeno Johnny. Which gave opportunities to some of the world's best musicians to record their very own albums, some for the first time ever. The label quickly established a reputation for quality recordings not seen since the hey-day of the salsa movement, and garnered rave reviews in Europe.
Fast-forward another few years, and the music keeps on coming. In the past few years, Oscar P has seen his productions and remixes released on EMI France (Gala), Manifesto-Ultra-Rise-SonyBMG (Black Fras), George Krantz (Virgin), The Beloved (Atlantic), Karen Finley (Pow Wow), Kym Syms (Radikal), as well as respected labels like Clubstar, Pino Music, Deep Bass, and Vale Music. 'I can honestly say, it's been a very good year for me so far,' explains the Santo Domingo native and New York based DJ/producer. 'I like to stay busy, which means maintaining a steady schedule of studio sessions, DJ gigs, and marketing projects,' says Poche.
Many of these releases are collaborations with producer Davidson Ospina. He maintains weekly syndicated radio shows on 80 Proof FM, LymeFM, Carwash, and Italy's In Da Klubb 105 FM which is part of the RTL network which averages over 4 million listeners a day. Poche has perfected his current DJ style, which mixes Ibiza style beats, Latin, funky, soulful house, and crowd pleasing anthems. Internationally, he has built a good following appearing at notable venues: Sugar (Seattle), KM8 Beach Club, Liquid Room (Singapore), SE1 (London), Kudeta, Water Club (Puerto Rico), Disco Seven (Cannes, France), Amika & Nikki Beach Club (Miami), Subliminal Sessions (NYC), Le Club (Long Branch), Sullivan Room, Sol (New York) and Club Nafoura (Bari, Italy). Currently he tours with OPEN BAR Music, Cafe Mambo Ibiza, and is booked by the 'The Joint' DJ agency and Mean Dream Agency in Amsterdam.
Today, Poche's passion for music when he's not in the studio remains his specialized marketing and promo company. Which he runs with Ortiz in the USA and markets music, films, and events globally: Media Services NYC. 'This is the company that makes all this possible on a daily basis. It's the backbone of our operation, and it allows us to develop our ears with what the consumer wants, and needs,' says Poche.
The dance and electronic music brand OPEN BAR Music was launched in 2005, with over 30 releases thus far. After nearly 15 years in the music business Ortiz and Poche, have over 100 music releases licensed worldwide and 25 international club hits in their resume. They needed a brand to pull together all the dance music releases and international DJ touring. They now plan to release more commercial albums, while promoting artist development globally, and more importantly - digitally. The first album - Ivan Robles: The Real Sound Of San Juan, a double CD set is already in stores. And next up is the Davidson Ospina and Oscar P mixed Open Bar: NY 2 IBIZA, the first in a series of DJ Mix compilations. EsNtion Records will distribute in the USA.
Through their global networks, OPEN BAR will bring music to the world, to your cell phone, as well as to your nightclubs - showcasing some of the best DJ talent on the planet in the best venues in Ibiza, Miami, New York, Latin & South America, Singapore, Indonesia, China, Japan, Los Angeles, Australia, Puerto Rico, Santo Domingo, Russia, United Arab Emirates, as well as working and promoting brands like Cafe Mambo Ibiza, and Miss Moneypenny's.
http://www.myspace.com/openbarmusic
http://www.djfix.com/interviews/show/64/OSCARP
When asked how he runs his business, and why he is so successful at it, he smiles, points his finger at me, and returns, 'People never see me wear a suit, but I wear one everyday (in my mind) when I work at the office,' says Poche sitting down in Gap shorts, Echo Sneakers (with no socks), and a black Charge T-shirt. 'I'm really an artist at heart, who learned how to function as a business man. I wanted to do what I loved to do, and that's being involved somehow, someway with music.'
Quite an insight for a guy who in his teens interned, and then later worked briefly at Marvel Comics - the company that in the past 5 years exploded into films with mega-blockbusters like Spider Man, X-Men, The Hulk, and Blade. 'Well it's funny how things turn out. I really wanted to be a comic book writer, but growing up in Brooklyn around the DJs and parties gave me the bug. I wanted to learn how to beat match records, and produce tracks. I took advantage when the doors opened,' says Poche.
Poche found himself working at New York club impresario Vito Bruno's AM PM Management in the early 90's, where he started at the bottom literally working for office space to house his small recording studio, at 270 Lafayette Street. After a year of getting coffee, and playing international roadie for the roster of dance stars, among them, Crystal Waters, Noel, 2 In A Room, Lidell Townsell, ILL and Al Scratch, and The Girls Club, he finally got his chance to helm his first project co-producing and co-writing Brother Makes 3's debut album 'Chillin at a Club' for Cardiac/Virgin Records.
'Looking back, I think it was insane thinking giving a young guy like me a $150,000 budget and saying, ‘Here kid, umm…go make an album, and bring back change.' I was 21 or 22 at the time and I had never produced an album,' says Poche. So in 1992 he locked himself in for 3 weeks at the world famous DND Studios. He brought in collaborators like Eric Kupper, Satoshi Tomiie, Mike Rogers, 2 In A Room, Roman Ricardo & Etienne Roch (who co-produced), Shock, E-Smoove, Maurice Joshua, Anthony Sanfillipo, Louis Caceres, Omar Santana, Luis Mejia, legends Will Downing and Hamilton Bohannon, and delivered 15 songs on schedule.
Among the songs that made the album was the 2 In A Room penned 'Do You Wanna Dance' which scored 'Billboard's Top 10 Dance Tracks Of The Year,' and 'Most Played Radio Dance Track Of The Year.' The album took him on the road nationally though a series of singles, with the group being disbanded after just one album and three Top 10 Billboard dance singles.
One year later he took the A&R position at AM PM, when then A&R director Benji Candelario stepped down to pursue a taste of international DJing to work at Choice FM in the UK. 'I hopped on this, and really took it seriously,' says Poche. He was pushing Bruno to take him to marketing meetings at Mercury, Virgin, and Sony where he got his first taste of record promotion and how records were broken on a national level to set up album sales.
'I worked on one project, Crystal Waters' 'Story Teller' on Mercury under Vito Bruno, Mercury's A&R, Bruce Carbone, and Waters,' says Poche, 'I helped select songs, producers, and pushed to use Hip Hop and R & B producers alongside the dance producers. It was the first time my ideas were heard, respected, and used to a bigger capacity on a project that wasn't mine. I think the challenge brought out Waters' best writing. It was a great accomplishment. The album was certified gold.'
Later, after leaving AM PM, Poche found himself branching out in the entertainment business again. He was working with partners at the now defunct Allen Street Records, the notorious Ground Level Magazine where he acted as editor for 3 years. He continued to write, produce, and collaborate on dance and pop projects. He executive produced Extortion's 'How Do You See Me Now' (Junior Boys Own/Polygram), and co-wrote, and co-produced Swing 52's massive hit 'Colour Of Skin' feat Arnold Jarvis for Cutting Records later licensed by Pete Tong's FFRR label. He explored his Latin music roots on albums by La Factoria Del Sabor. While at Allen Street he and his partners spearheaded a Spanish version of Back Street Boys 'I'll Never Break Your Heart' for Jive Records from the album 'Millennium,' which sold 12 million copies worldwide.
In 1999, along with Carlos Ortiz, he founded Rumba Jams - a small Latin music imprint label inspired by the 'Fania Records' sound and label of the 70's and 80's that Ortiz grew up on. Among the artist albums released were critically acclaimed discs by Los Soneros Del Barrio, Ricky Gonzalez, George Delgado, and Pequeno Johnny. Which gave opportunities to some of the world's best musicians to record their very own albums, some for the first time ever. The label quickly established a reputation for quality recordings not seen since the hey-day of the salsa movement, and garnered rave reviews in Europe.
Fast-forward another few years, and the music keeps on coming. In the past few years, Oscar P has seen his productions and remixes released on EMI France (Gala), Manifesto-Ultra-Rise-SonyBMG (Black Fras), George Krantz (Virgin), The Beloved (Atlantic), Karen Finley (Pow Wow), Kym Syms (Radikal), as well as respected labels like Clubstar, Pino Music, Deep Bass, and Vale Music. 'I can honestly say, it's been a very good year for me so far,' explains the Santo Domingo native and New York based DJ/producer. 'I like to stay busy, which means maintaining a steady schedule of studio sessions, DJ gigs, and marketing projects,' says Poche.
Many of these releases are collaborations with producer Davidson Ospina. He maintains weekly syndicated radio shows on 80 Proof FM, LymeFM, Carwash, and Italy's In Da Klubb 105 FM which is part of the RTL network which averages over 4 million listeners a day. Poche has perfected his current DJ style, which mixes Ibiza style beats, Latin, funky, soulful house, and crowd pleasing anthems. Internationally, he has built a good following appearing at notable venues: Sugar (Seattle), KM8 Beach Club, Liquid Room (Singapore), SE1 (London), Kudeta, Water Club (Puerto Rico), Disco Seven (Cannes, France), Amika & Nikki Beach Club (Miami), Subliminal Sessions (NYC), Le Club (Long Branch), Sullivan Room, Sol (New York) and Club Nafoura (Bari, Italy). Currently he tours with OPEN BAR Music, Cafe Mambo Ibiza, and is booked by the 'The Joint' DJ agency and Mean Dream Agency in Amsterdam.
Today, Poche's passion for music when he's not in the studio remains his specialized marketing and promo company. Which he runs with Ortiz in the USA and markets music, films, and events globally: Media Services NYC. 'This is the company that makes all this possible on a daily basis. It's the backbone of our operation, and it allows us to develop our ears with what the consumer wants, and needs,' says Poche.
The dance and electronic music brand OPEN BAR Music was launched in 2005, with over 30 releases thus far. After nearly 15 years in the music business Ortiz and Poche, have over 100 music releases licensed worldwide and 25 international club hits in their resume. They needed a brand to pull together all the dance music releases and international DJ touring. They now plan to release more commercial albums, while promoting artist development globally, and more importantly - digitally. The first album - Ivan Robles: The Real Sound Of San Juan, a double CD set is already in stores. And next up is the Davidson Ospina and Oscar P mixed Open Bar: NY 2 IBIZA, the first in a series of DJ Mix compilations. EsNtion Records will distribute in the USA.
Through their global networks, OPEN BAR will bring music to the world, to your cell phone, as well as to your nightclubs - showcasing some of the best DJ talent on the planet in the best venues in Ibiza, Miami, New York, Latin & South America, Singapore, Indonesia, China, Japan, Los Angeles, Australia, Puerto Rico, Santo Domingo, Russia, United Arab Emirates, as well as working and promoting brands like Cafe Mambo Ibiza, and Miss Moneypenny's.
http://www.myspace.com/openbarmusic
http://www.djfix.com/interviews/show/64/OSCARP
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